WiFi Advertising at Tocumen Airport – Reach 350,000+ Monthly Travelers
Engage up to 350,000+ monthly connections at Tocumen International Airport — right where decisions happen.
Success
Proven track of successfully resolved cases for over 15 years
12k
Conversations Started
16
Years
Who are we
We connect brands with high-value travelers in real time.
At GX Live Marketing, we specialize in experiential and digital marketing solutions. As the official partner for Wi-Fi advertising at Tocumen International Airport, we help your brand reach travelers through smart, context-aware ad placements.
Our expertise combines data-driven insights with creative storytelling to ensure your message resonates with high-value audiences when they are most receptive.
By integrating our Wi-Fi platform with your broader marketing strategy, we deliver seamless customer journeys that increase awareness, engagement and conversion. Whether you’re launching a new product, promoting a limited-time offer or building long-term brand equity, our team works alongside you to design campaigns that deliver measurable results and real-time optimization.
✓ Strategic targeting
✓ Measurable engagement
✓ Plug & play packages
BRAND OPPORTUNITIES
High-Impact Advertising Touchpoints
- Position your brand where visibility meets action by engaging travelers during the moments that matter most.
- Our platform allows you to place your message directly in front of millions of passengers at Panama’s busiest airport, capturing attention from the time they log in to the free Wi‑Fi until they step onto their plane.
- With precision targeting and creative storytelling, we help you build awareness, inspire curiosity and drive meaningful interactions through a seamless blend of digital and experiential touchpoints.
Lead Generation Campaigns
Capture user data in real time with interactive campaigns embedded into the Wi-Fi login experience. By integrating customized surveys or sign-up forms directly into the login flow, you can gather valuable insights about travelers’ preferences, travel intent, and purchase behavior while offering them something of value in return.
This type of opt-in data collection enables more precise segmentation and retargeting across your broader marketing funnel and helps you build richer customer profiles. Ideal for banks, telecoms, and loyalty programs looking to fuel their CRM pipelines and deepen loyalty with high-value audiences.
Product Sampling & Coupons
Deliver exclusive promo codes or digital samples to targeted travelers, either as a surprise-and-delight moment right after they connect or as part of a timed follow-up triggered by their dwell time in the airport. Our platform allows you to distribute digital coupons, offer product trials, or provide QR codes that can be redeemed instantly at nearby outlets.
By aligning these offers with flight schedules or passenger demographics, you can maximize redemption rates and drive incremental foot traffic to your retail partners. Perfect for FMCG brands, cafés, and quick-service restaurants that want to encourage trial and create a memorable brand experience before consumers even reach the security gate.
Brand Awareness at Scale
Broadcast high-visibility messages with engaging visuals during key travel moments, leveraging the airport’s Wi-Fi portal as a digital billboard that reaches millions of passengers each month. Through a mix of striking imagery, concise storytelling, and contextual triggers, your brand can occupy travelers’ attention as they wait at boarding gates, stroll through duty-free, or connect during layovers.
These awareness campaigns can be geo-fenced to specific terminals, languages, or flight destinations to ensure relevance and resonance. Excellent for airlines, tourism boards, and luxury brands seeking to build top-of-mind awareness and inspire travelers to book their next trip, upgrade their experience, or discover premium products.
Advertising Journey
The Traveler Advertising Journey
Where visibility meets engagement. Connect with travelers in Panama’s busiest airport at key moments of their journey, transforming attention into action.
Traveler Connects to Airport Wi-Fi
Travelers join the free “Airport_Tocumen” Wi-Fi network, triggering an interactive login journey. This is the moment to capture valuable traveler data through seamless, embedded brand interactions.
Traveler Shares Key Profile Data
As part of the login process, passengers fill out a short form with relevant details such as name, email, age, and gender. This enables precise audience targeting for personalized campaigns.
Your Brand Message Reaches the Right Traveler
Your campaign is displayed for 5 seconds, at high-impact moments with eye-catching visuals, promo codes, and call-to-action links.
HOW IT WORKS
Our Campaign Activation Process
01
Explore Our Ad Packages
Review our tailored ad plans designed for brands looking to reach international travelers through the Tocumen Airport Wi-Fi.
02
Select Your Plan & Send Your Artwork
Choose your plan and submit your visual according to our creative guidelines. Need help? We can quote the creative design if needed.
03
We Handle Setup and Go Live
Once your artwork is approved, we handle the campaign setup and activation. You’ll start reaching travelers in no time.
Have Questions?
Frequently Asked
Questions
Tocumen Digital Advertising FAQ’s
We’ve gathered the most common questions about formats, payments, targeting, and results.
Didn’t find what you were looking for?
What advertising services do you offer through the Tocumen Wi-Fi?
We provide direct-response ad formats that engage users as they connect to the airport’s free Wi-Fi. Available campaign types include:
- Branding Campaigns
- Click to Image
- Click to Video
- Click to Link
- Click to Form
Each option begins with an initial click from the user, taking them to a dedicated landing page where the defined action is executed — whether it’s watching a video, filling out a form, or visiting a branded website.
Can I choose the audience I want to target?
Yes. You can currently segment by:
- Gender
- Age
- Language
- More options being added soon…
Do I have to create the ad designs myself?
We’ll send you the visual and technical guidelines so your team can provide the creative assets. If you prefer, we can design the assets for you at an additional cost.
How much does it cost to advertise on the Tocumen Wi-Fi?
We offer monthly advertising plans based on the number of connections your campaign will reach. Starting at $550.00 for 25k Visualiuzations, pricing adjusts based on your commitment duration — the longer you stay, the more you save.
How do I get started?
1. Review our available ad packages 2. Choose the format that fits your brand 3. Contact us — our team will handle the setup, tracking and optimization.
* We highly recommend reserving your ad slots in advance, as availability may be limited during high-demand travel seasons.
Want to advertise?
Our Wifi Advertising Packages
DELUXE
Entry-level package for focused exposure.
$550
✓
Visualizations: 50,000
✓
Unique users: 25,000
✓
Up to 2 Simultaneous creatives
✓
Bi-weekly performance reports
✓
Conversion tracking included
PLATINUM
Scale your campaign with broader reach.
$1,100
✓
Visualizations: 100,000
✓
Unique users: 50,000
✓
Up to 2 Simultaneous creatives
✓
Bi-weekly performance reports
✓
Conversion tracking included
Popular
DIAMOND
Balanced reach with strategic exposure.
$2,200
✓
Visualizations: 200,000
✓
Unique users: 100,000
✓
Up to 2 Simultaneous creatives
✓
Weekly performance reports
✓
Conversion tracking included
ELITE
Maximum exposure for leading brands.
$4,200
✓
Visualizations: 400,000
✓
Unique users: 200,000
✓
Up to 4 Simultaneous creatives
✓
Weekly performance reports
✓
Conversion tracking included
Need expert guidance?
Struggling to find the solutions you need? Let our team assist you.