About us.
About us. We are the exclusive commercial partner of Global WiFi, the company that powers the Wi-Fi service at Tocumen International Airport. Through this strategic alliance, we help brands connect with millions of travelers through high-impact, data-driven digital campaigns.
At GX Live Marketing, we are a full-service marketing agency specializing in experiential and digital marketing strategies that maximize exposure, generate qualified leads, and deliver measurable results. Our approach leverages innovative ad placements at key digital touchpoints—right when and where travelers connect.
Whether you’re aiming to promote a product, increase brand visibility, or drive direct conversions, we’re here to help you turn every connection into opportunity.
350,000+
About Monthly Wi-Fi Connections
Each connection is a touchpoint. Through Global WiFi at Tocumen International Airport, your brand gains direct access to over 350,000 monthly users—travelers actively engaging with their screens, ready to explore.
4800+
About Hours of Monthly Brand Attention
Your 5-second ad runs during the login process, a moment of undivided focus. That adds up to over 4,800 hours of branded exposure every month — no skipping, no multitasking.
$1,030
Average Spending per International Tourist in Panama
Your ad isn’t just seen — it influences purchasing decisions. Each connection puts your brand in front of high-value consumers, just steps away from duty-free shops, tour operators, luxury retail, and more.
About What We Deliver
01
High-Impact Media Placements
We design and deliver 5-second ad experiences during Wi-Fi login—capturing attention at the most focused digital moment in the traveler journey.
02
Audience Targeting by Demographics
Each user’s connection provides anonymized data such as age and gender, allowing for precise targeting and better ROI on every campaign.
03
Creative Campaign Support (Optional)
Need help with visuals, copywriting or formatting? Our creative team offers add-on support to help you make the most out of your media placement.
04
Campaign Reporting & Analytics
Track your impact with detailed monthly performance reports, including reach, connections served, and attention metrics.
05
Multi-Brand Funnels
Want to promote multiple products? Our dynamic system supports multi-brand ad rotations under one unified campaign strategy.
06
Strategic Guidance
We advise on best practices to align your campaign with traveler behavior, airport context, and seasonal travel trends—so every dollar works smarter.
Use Cases That Capture Attention
Here are a few sample campaigns that showcase what’s possible through Wi-Fi advertising at the Tocumen International Airport.
Travel Bundle for Airport Retailers
Sell More Before They Fly
Imagine offering a 20% discount on a curated travel bundle—neck pillow, sanitizer, snacks—right as travelers log into the Wi-Fi. Perfect for duty-free stores or airport retail kiosks looking to boost impulse purchases.
Free Coffee for Brand Recall
A Free Coffee That Travels with Them
Offer a digital coupon redeemable for a free coffee at your location inside or outside the airport. It’s a simple, memorable touchpoint that creates instant goodwill—and measurable redemptions.
Adventure Tour Triggers
Inspire a Trip While They’re Landing
Capture arriving tourists with a dynamic video ad promoting adventure tours. A direct WhatsApp button lets users inquire instantly, making it perfect for tour operators or experience brands.
2-for-1 Deal for Couples & Friends
Reward Flying Together
Promote a 2-for-1 meal, spa, or activity deal for couples traveling together. The Wi-Fi portal becomes your gateway to generate foot traffic within the next 48 hours.
Connect with our Expert Consultants
Enhance your business knowledge and stay in the loop with industry trends by engaging with our social media accounts or reaching out through our contact form.
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